Georgia Technology Authority
case study
OVERVIEW
The Georgia Technology Authority (GTA) is a state agency responsible for advancing technology solutions across Georgia’s government. With over 25 years of impact, GTA plays a critical role in supporting agencies and improving how the state serves its people through innovation and digital transformation.
Challenge & Approach
Despite its leadership and longevity, GTA faced brand inconsistencies and recognition challenges. The existing identity lacked cohesion across platforms and created confusion—often being mistaken for Georgia Tech University or even “Grand Theft Auto.” Additionally, the brand did not fully reflect the agency’s innovation, credibility, or statewide impact. The challenge was to create a unified, recognizable identity that could clearly communicate GTA’s value while maintaining alignment with state government.
The rebrand focused on building a strong, cohesive identity rooted in GTA’s core values: innovation, integrity, trust, empowerment, and a people-centered approach. Emphasis was placed on clarity, scalability, and distinction—ensuring the brand could stand confidently on its own while still feeling connected to the state of Georgia.
A key strategic direction included evolving the “We Are GTA” message into a more defined and consistent brand expression, reinforcing internal pride while clearly communicating external value.
Solution
A refined brand identity system was developed to bring consistency and flexibility across all touchpoints. The logo direction explored stronger, more distinctive typography and structure to improve recognition and differentiation.
A flexible system was created to support multiple applications, including digital platforms, internal communications, and public-facing materials.
RESULT
The new brand positions the Georgia Technology Authority as a modern, unified, and forward-thinking leader in government technology. It strengthens recognition, eliminates confusion, and creates a consistent visual language that reflects the agency’s impact. Most importantly, it reinforces GTA’s role in helping state agencies better serve the people of Georgia through innovation, trust, and technology.
